Despite the familiar clichés about kids hiding their peas under mashed potato mounds to avoid the last dreaded bites, that notoriety may have been a function of their ubiquity: peas had been popular throughout the late nineteenth and early twentieth century and were among the first vegetables to ever be canned. They really saw a spike in interest, however, after the debut of the Jolly Green Giant in 1925. Modeled after a Brothers Grimm fairy tale, the Green Giant made his TV debut in 1959 and soon became the third most recognized ad icon of the twentieth cen tury, according to Advertising Age.
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