In 1949, Duncan Hines, previously known for his restaurant recommendations, agreed to have his name used as a brand. His discriminating taste made him an authority on good cooking. When his line of cake mixes came out, he decided to use fresh eggs with his mixes instead of dehydrated ones because he thought they tasted better, and other cake-mix companies followed suit. This version follows in those footsteps.
Find it online: https://foodgardening.mequoda.com/recipe/vintage-coffee-cake/